MOD GEN Vendors

Our mission is heavily influenced by the desire to support our local community with quality goods for creative living. We are proud to support numerous local, U.S., eco-friendly and fair trade artisans and makers. We also carry many of the name-brands you love without having to go to a mall or big box store.  As we continue to bring in new product throughout the seasons, we are constantly looking for locally/regionally produced items to balance our internationally produced goods.

MOD GEN is excited to offer this diversity of goods for a variety of shoppers. Our customers support not only the store, but a staff of four full-time employees & three part-timers. We also support various community programs throughout the year. Thanks for shopping small!

Here is a select list of what MOD GEN has to offer:

Makers & Artists – LOCAL/Wisconsin

100 Mile Sauce Company – Bloody Mary Mix – Madison, WI

Bittercube – Bitters - Milwaukee, WI

Chrisanne Robertson – Cards – Milwaukee, WI

Cracked Designs LLC – Cards – Waukesha, WI

Eden Farm Soap Company – Goat Milk Soap – Grafton, WI

Great Lakes Proud – Stickers – Troy, WI

Household Primitives - Cutting Boards - Appleton, WI

Indulgence Chocolatiers - Candy - Milwaukee, WI

JoAnna Poehlmann - Greeting Cards - Milwaukee, WI

Oil & Ash Soap Company - Milwaukee, WI

Open Books - Journals made of Recycled books - Milwaukee, WI

RosyMade Designs - WI Onesies & Kid T-Shirts - Madison, WI

Thea Kovac - Greeting Cards - Milwaukee, WI

Wildermann Apiaries /Beehive Alchemy – Body Care – Milwaukee/Darlington, WI

Wisconsin Ember/85 Graphics - Postcards - Madison, WI

Wisconsin Historical Society Press - Wisconsin History & Theme Books


Amelia Kieras - Pop Up Cards - Chicago, IL

Artifact Puzzles - Menlo Park, CA

Artists to Watch - Greeting Cards

Bees' Wrap - Beeswax Food Wrap - Bristol, VT

Dundry Hill Handcrafted Feltworks - Wool Coasters & Keychains - Sioux Falls, SD

JooJoo Paper - Cards - Toronto, Canada

Karin Birch – Vintage/Recycled Fabric Potholders & Purses – Brunswick, MD

Kate Grainer Designs - Magnets - Seattle, WA

Loofah Sponge USA – El Paso, TX

Manzanita Kids - Wooden Kids Toys - Seattle, WA

Paine Products – Pine pillows & scents - Auburn, ME

Saturn Press - Letterpress Cards - Swan Island, ME

Simply Gum - Unique natural gums & mints - New York, NY

Sweet Grass Farms – Natural Body Care – Greenland, NH

Tipsy Nip – Organic Catnip Toys – Vermont

Uncommon Green - MKE Etched Map Glassware - Boston, MA

Ward Pumice – Pumice stones – Montague, CA

Zukes - Cat Treats - Durango, CO

& many others


BNB Crafts – Felt Hotpads & Purses from Nepal – Paramount, CA

Good Paper – Handmade Cards by women who have escaped sex trafficking  and young adults orphaned by disease  – San Francisco, CA

Natural Habitat - Block Printed Linens & Chainstich Pillows

Nirvanna Designs - Wool Hats (seasonal)


Archipelago Botanicals - Candles

Barbones Living - Coolers, Picnicware & Gardening Accessories

BeHome - Kitchen & Barware

Bloomingville - Nordic Home & Design

Cat Studio- Great Lakes, Wisconsin & America Dish Towels

Chive, Co. – Vases & Pots

Cose Nuove - Cellulose Swedish Dish Cloths

Dreamfarm – Kitchenware

Fishs Eddy - Quirky Homewares

Golden Books

Hurraw! - Vegan Lip Balm

ILLUME - Candles (Holiday season only: Balsam cedar, Woodfire, Winter White)

Jax & Bones - Eco-friendly Pet Toys

Joseph Joseph – Kitchenware

Kid Made Modern - Kids art supplies & craft kits

Keep the Faye - Wisconsin Dish Towel & Hot Pad

Midori - Japanese Sketchbooks & Notebooks

Now Designs - Linens & Housewares

Pomegranate - Toys & Charlie Harper Puzzles

Presto Buckets

San Diego Hat, Co.

Seltzer Cards

TEGU - Sustainably made Block Toys

Vance Kitira International Candles

Umbra Design - Housewares & Interior decor


We welcome feedback and any recommendations for local products. As mentioned earlier, we are always on the look-out for great new items!  As with all small shops, a multitude of reasons influence our decision making process in choosing products. While trying to increase our lines of US/locally made goods, some vendors/makers cannot offer regular availability, present pricing issues and some do not offer wholesale. We do not take items on consignment, and food items must be certified by the health department. 

For inquires, please email us at