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211 North Broadway
Historic Third Ward, WI, 53202


Whether they spark a twinge of nostalgia or scream contemporary cool, we search local and afar to bring you creative, well-designed products for everyday living.


MOD GEN Vendors

Our mission is heavily influenced by the desire to support our local community with quality goods for creative living. We are proud to support numerous local, U.S., eco-friendly and fair trade artisans and makers. We also carry many of the name-brands you love without having to go to a mall or big box store.  As we continue to bring in new product throughout the seasons, we are constantly looking for locally/regionally produced items to balance our internationally produced goods.

MOD GEN is excited to offer this diversity of goods for a variety of shoppers. Our customers support not only the store, but a staff of four full-time employees (two of which are also artists) and various community programs. Thanks for shopping small!

Here is a select list of what MOD GEN has to offer:

Makers & Artists – LOCAL/Wisconsin

100 Mile Sauce Company – Bloody Mary Mix – Madison, WI

5 Lilies - Jam - Milwaukee, WI

Abby Acres – Bird Houses – Grafton, WI

Bittercube – Bitters - Milwaukee, WI

The Bubble Connection -  Bubble Wands - Wausau, WI

Bushel & Pecks - Jams, Vinegar, Hot Sauce - Beloit, WI

Carreaux du Nord – Ceramic Tiles- Two Rivers, WI

Chrisanne Robertson – Cards – Milwaukee, WI

Cobra Head LLC – Weeding Tool – Cambridge, WI

Cracked Designs LLC – Cards – Waukesha, WI

Cream City Caramels - Brookfield, WI

Cream City Ribbon – Milwaukee, WI

Eden Farm Soap Company – Goat Milk Soap – Grafton, WI

Fragrant Isle – Lavender Bath & Body – Washington Island, WI

Great Lakes Proud – Stickers – Troy, WI

Household Primitives - Cutting Boards - Appleton, WI

Indulgence Chocolatiers - Candy - Milwaukee, WI

Inthewoods Sugar Bush - Maple Syrup & Foodstuffs - Manitowoc, WI

James Steeno - Notecards - Milwaukee, WI

Nikki's Cookies - Milwaukee, WI

Oil & Ash Soap Company - Milwaukee, WI

Open Books - Journals made of Recycled books - Milwaukee, WI

Top Note Tonic – Drink Syrups – Milwaukee, WI

Wildermann Apiaries /Beehive Alchemy – Body Care – Milwaukee/Darlington, WI


Artists to Watch - Greeting Cards

Bauer Pottery - Coming Soon!

Bubba Rose Biscuit Company - Artisan Dog Biscuits & Treats - Boonton, NJ

Broad St. Brand (Kobo) - Soy Candles - New York, NY

Dundry Hill Handcrafted Feltworks - Wool Coasters & Keychains - Sioux Falls, SD

Karin Birch – Vintage/Recycled Fabric Potholders & Purses – Brunswick, MD

Kate Grainer Designs - Magnets - Seattle, WA

Loofah Sponge USA – El Paso, TX

Paine Products – Pine pillows & scents - Auburn, ME

The Painted Lily – Coaster – Philadelphia, PA

Raley’s Confectionary – Candy - Tallahassee, FL

Renee’s Garden – Seeds - Felton, CA (Spring only)

Ruff Dawg - Pet Toys - Worcester, MA

Saturn Press - Letterpress Cards - Swan Island, ME

Sweet Grass Farms – Natural Body Care – Greenland, NH

Superior Switchel - Beverages - Twin Cities, MN

Tipsy Nip – Organic Catnip Toys – Vermont

Ward Pumice – Pumice stones – Montague, CA

Zukes - Cat Treats - Durango, CO

& many others

Fair Trade

The Winding Road – Felt Kids Toys from Nepal – West Dundee, IL

BNB Crafts – Felt Hotpads & Purses from Nepal – Paramount, CA

Good Paper – Handmade Cards by women who have escaped sex trafficking  and young adults orphaned by disease  – San Francisco, CA

Natural Habitat - Block Printed Linens & Chainstich Pillows


Archipelago Botanicals - Candles

Aden & Anais- Baby Linens

Barbones Living - Coolers, Picnicware & Gardening Accessories

Bloomingville - Nordic Home & Design

Cat Studio- Great Lakes, Wisconsin & America Dish Towels

Chive, Co. – Vases & Pots

Dreamfarm – Kitchenware

Golden Books

Hida Tool & Hardware – Japanese Gardening Tools

Jax & Bones - Eco-friendly Pet Toys

Joseph Joseph – Kitchenware

Keep the Faye - Wisconsin Dish Towel & Hot Pad

Now Designs - Linens & Housewares

Pomegranate - Toys & Charlie Harper Puzzles

San Diego Hat, Co.

Seltzer Cards

Vance Kitira International Candles

Weems & Plath – Thermometers & Rain Gauges

Woodstock Chimes


We welcome feedback and any recommendations for local products. As mentioned earlier, we are always on the look-out for great new items!  As with all small shops, a multitude of reasons influence our decision making process in choosing products. While trying to increase our lines of US/locally made goods, some vendors/makers cannot offer regular availability, present pricing issues and some do not offer wholesale. We do not take items on consignment, and food items must be certified by the health department. 

For inquires, please email us at