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211 North Broadway
Historic Third Ward, WI, 53202

414-963-1657

Whether they spark a twinge of nostalgia or scream contemporary cool, we search local and afar to bring you creative, well-designed products for everyday living.

About Us

ABOUT US

MOD GEN is a modern take on the classic general stores once seen in our communities, located in the heart of downtown Milwaukee's Historic Third Ward. Whether they spark a twinge of nostalgia or scream contemporary cool, we search local and afar to bring you creative, well-designed products for everyday living. We believe it's about life’s simple pleasures; a well made bar of soap, a garden tool that fits your hand just right or that classic ice cream scoop like the one your grandmother had. And did we mention our obsession with fabulous houseplants? We have a few...over 600 in stock at any given time!

Our Mission is to provide great products and creative ideas to inspire your own signature style.

Gardening and garden design was the passion that first launched us in 2001 at our former Shorewood Garden Room location, but we quickly learned that our love of great design and a thirst for creative living had fueled an evolution into something more than a garden store. In 2014, we decided a contemporary twist to the classic general store as MOD GEN seemed the perfect way to sum up the wide variety of products we now carry.  July 2016 marked our next evolution with a move to the eclectic Third Ward, which we love so much!

MOD GEN: A Modern General Store - 211 N. Broadway - Milwaukee, WI 53202

MEET THE MOD SQUAD!

Serving the community for over 16 years

Doug Manager Squad member since 2005                                                                                                                                                 

Prolific collector of minutia. Dog lover. Gardener. Artist. East & West Coast transplant.

 Jamie – Assistant Manager Squad member since 2002                                                                                                                   

 Inquisitive artist & professional kitchen dancer. Plant nerd. Gentle yogi. Milwaukee native.

Bonnie Sales & Purchasing Assistant Squad member since 2015                                                                                                                  

Geography expert. Baking enthusiast. Lovely handwriting. Calls Rochester, NY home.

Teiya - Sales & Purchasing Assistant Squad member since 2016    

Shannon - Sales Squad member since 2016   

Kelsey - Sales Squad member since 2017

Samantha - Sales Squad member since 2017